So far, Vietnam is known as the largest exporter of Robusta coffee in the world. However, Robusta coffee has historically been considered a lower quality bean than Arabica coffee and has a much lower price, only commonly used for caffeine extraction or instant coffee processing.

The appearance of Fine Robusta makes Vietnamese coffee beans more noticeable, and opens a new direction to improve the value of this agricultural product.

“Recently, major coffee companies around the world started using Fine Robusta in their coffee products. Many people talk about Fine Robusta”, Mr. Tu Vu, founder of Refined Coffee, shared at the seminar “Finding the perfect coffee taste through the latest coffee trends” within the framework of the Food & Drink Conference. Vietnamese drinks 2023.

Tu Vu said with Refined Coffee, 2 years ago, he started carrying his backpack to the Central Highlands to find input materials for his shop. That’s when he found the fine grain called Fine Robusta. During research and testing, he realized that Fine Robusta has its own strengths and weaknesses. To overcome that weakness, the founder thought of ways to mix nuts together. And coincidentally last year, many coffee roasters around the world are also following this trend.

“The world has begun to pay attention to Fine Robusta. They are curious how the beans need to be roasted. Like but when we process fish, not all fish are cooked the same,” Tu Vu said.

“Arabica beans need different roasting; Robusta beans need other roasting. When I was learning about coffee, my teacher was also teaching Europeans how to roast Robusta beans, so it took some time before Vietnam’s Fine Robusta beans were widely available to the world. At least for now, people understand that Robusta is also a good-tasting nut, not just a bean to extract caffeine. They have paid attention and seriously investigated, there are products made from Robusta beans.”

Agreeing with Tu Vu, Lacàph brand representative said that Fine Robusta is not the current trend but it is the trend of the future. In the past, coffee shops mixed a variety of beans to reduce costs; Currently, they aim to create perfect cups of coffee, in harmony with taste.

Mr. Timen Swijtink, Founder of Lacàph also emphasized that Vietnam has great potential compared to other coffee producing countries. Vietnam is one of the few countries that can independently produce and develop coffee.

“Not every country can grow their own coffee beans and build a supply chain that can transport goods in just six hours like Vietnam,” said Lacàph representative.

He said that in Vietnam, Robusta beans account for 94% of the national coffee bean production. So “coffee farms need to change to prioritize quality over quantity,” thereby producing high-quality Robusta beans, and more delicious cups of coffee. Throughout this process, local farmers play an important role in the domestic coffee industry. Therefore, Lacàph’s main mission is to support local coffee farmers and promote Vietnamese coffee to the world.

Bài viết Fine Robusta: Coffee trend of the future đã xuất hiện đầu tiên vào ngày SAIGON COFFEE.

On the domestic market, recorded this morning on April 6, the price of green coffee beans in the Central Highlands and southern provinces continued to extend the upward trend.

On the domestic market, recorded this morning on April 6, the price of green coffee beans in the Central Highlands and southern provinces continued to extend the upward momentum. Accordingly, domestic coffee is purchased in the range of 49,000-49,400 VND/kg; 400 VND/kg increase compared to yesterday.

Thus, the domestic coffee price has increased by 1,300 VND/kg in 1 month. Compared to the beginning of this year, domestic coffee has even increased strongly by about 8,800 VND/kg. This is a very positive signal for coffee growers in the country when the cost of output products is increasing day by day.

World coffee prices rise

At the end of the trading session on April 5, the green color continued to dominate on the price list of industrial raw materials. Notably, the two coffee products both rebounded strongly thanks to the support from the fear of supply shortage.

Arabica coffee bounced up more than 3% thanks to support from continued decline in inventories. According to ICE’s daily report, the standard Arabica stock on ICE London has fallen to 731,959 bags of 60 kg, the lowest level since December 13, 2022, which raises concerns about short-term supply shortages. term, thereby supporting the price increase. Besides, concerns about supply shortage were further increased after the monthly export report of the International Coffee Organization (ICO) with a sharp decline in Arabica. Specifically, Brazilian Naturals decreased by 33% and Colombian Milds decreased by 6.8% in February, helping to support the price increase yesterday.

Thanks to the pull of Arabica as well as concerns about shortage of supply in the market, Robusta price recorded an increase of 2.66% yesterday. Robusta exports in February globally also recorded a sharp decrease from 3.35 million bags in March 2022 to 2.89 million bags in February 2023. This raises concerns about supply shortage in the main supplying countries at the moment, thereby supporting the price to continue the rally to the third consecutive session.

Raw sugar continues to set a new price record after increasing by 2.14% yesterday, the price reached the highest level since October 2016. Concerns about a supply shortage continued to be reinforced as the Sugar Mills Association of India said the country had produced 30 million tonnes in the current season, down more than 3% from the same period last year. Combined with low production forecasts in other major producing countries such as Thailand and China, it has pushed the market into a state of concern about a global supply shortage, thereby supporting prices to continue moving. go up.

On the other side, palm oil price dropped sharply by more than 2% yesterday, ending the strong rally in the previous 2 sessions due to profit-taking pressure. In a Reuters survey, traders and analysts expect Malaysia’s end-March palm oil inventories to reach 1.77 million tonnes, down 16.3 percent from a month ago. Lowest inventory levels since July last year. This is information that is restraining the decline of palm oil.

Commodity Exchange of Vietnam (MXV)

Bài viết Positive signal for the coffee industry đã xuất hiện đầu tiên vào ngày SAIGON COFFEE.

Binh Tran (Phu Nhuan District, Ho Chi Minh City) started to have a habit of drinking coffee every day since going to work. The female office worker said that from a cup of coffee 20,000 VND to more than 100,000 VND, she has tried it all.

“The price of coffee will be different at each price. A few tens of thousands of dong is the price for a cup of milk coffee I buy at the roadside carts. When I enter the shop, the price must be higher because besides coffee coffee, you’re still buying the brand there,” Binh commented.

Price is made up of many factors

In business, the price of a drink is calculated based on many different costs such as premises, materials, packaging, operating fees, etc.

In terms of raw materials, Mr. Phan Hoang Minh Luan, trainer of Mellower Coffee system, said that robusta is the most commonly used coffee bean in Vietnam. This nut has a characteristic taste of chocolate, so it goes well with condensed milk.

Besides robusta, some brands also use arabica beans. The choice of this depends on the taste and flavor that the restaurant is aiming for. However, it is not enough to just consider the type of grain to price the product.

According to the definition of the Specialty Coffee Association (SCA), arabica beans below 80 points on a 100-point scale according to this organization’s grading criteria will be in the commercial coffee segment.

Usually, the big guys in the coffee industry or specialty coffee shops will choose premium coffees with high prices.

 

Sharing with Zing, Huyen Nhu, deputy manager of 43 Factory Coffee Roaster, said that the price of each cup of coffee at her shop is not less than 100,000 VND.

“The taste of a cup of coffee also depends on the type of bean. The shop also changes the types of coffee beans according to the season. For each type of coffee bean, changing the way of brewing will give a different taste. Coffee enthusiasts Coffee will quite like this way of making it,” Nhu said.

In the same opinion, %Arabica management also shares that one of its own and affects the prices of products is the type of grain that the chain uses.

“Shops around the world use arabica seeds. Each region is a different type of Arabica, depending on natural conditions. However, the price difference between branches is not affected by this. but depends on the exchange rate of each country,” the manager shared.

In addition, the representative of the coffee brand from Japan also said that the quality of a cup of coffee, in addition to the type of beans used, also depends on the brewing method and tools such as grinders, espresso machines, etc.

According to Minh Luan, machines in the low-priced segment will certainly not be as durable as high-end products. At the same time, it also only produces products and can be used with quality in the price range.

This taste added that machine-brewed coffee is becoming more and more popular because brewing saves time but the quality is not inferior to the traditional filter method.

Have a separate client file

According to iPOS’s report on the food business market in Vietnam in 2022, many Vietnamese are willing to spend more than 40,000 VND for each coffee trip.

A random survey of 3,940 people living in big cities like Ho Chi Minh City and Hanoi shows that 58% of diners are willing to spend 40,000 VND or more for each drink.

In which, 44% are willing to spend 41,000-70,000 VND for mid-range beverage brands such as Highlands Coffee, Phuc Long, The Coffee House… and 14% are willing to spend from 70,000 VND for beverage brands high-end like Starbucks, Runam Bistro…

According to the survey results, the number of people willing to spend over 70,000 VND accounts for a lower proportion. This means that the group of customers interested in high-end products in Vietnam is a small group.

Huyen Nhu agrees with the above view. She said the drinks at her shop are quite picky, only suitable for customers who can drink coffee. In return, the bar’s drinks are quite appreciated with the group of customers who understand this product.

According to Mr. Nguyen Thai Binh, F&B operations expert, the positioning of target customers equal to brand positioning is also a factor leading to product pricing.

Customers will feel that they can express their lifestyle and class with high-positioned products and brands. They are also willing to pay more when the service is handled quickly, happily and friendly or the drink has a special taste, beautiful space, view and prime location compared to other brands. .

In addition to the above factors, in order to raise the product price beyond the above threshold, according to Mr. Hoang Trung Minh, co-founder of a coffee shop and have many years of experience in consulting setup in the field of F&B, units are forced to invest. add other factors such as space, packaging, service quality…

With tangible values ​​such as weight or quantity, diners will easily accept. However, if you want to raise the price of products with intangible values ​​such as space, music, experience when enjoying drinks… not everyone understands and is willing to pay.

Bài viết Machines and nuts push the price of coffee đã xuất hiện đầu tiên vào ngày SAIGON COFFEE.